18 results for “CTV” Clear
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
Oct 8, 2026Tech trendagentic advertisingCTVdigital marketingWho Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?
An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.
Oct 7, 2026Tech trendad tech insuranceagentic AICTVAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Oct 7, 2026Tech trendagentic AICaratCTVIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Oct 1, 2026Tech trendCTVMeasurementTransparencyAmazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.
Sep 29, 2026Tech trendAmazon adsAmazon Ads AgentAmazon DSP"It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
Sep 29, 2026Tech trendAIProgrammaticPublisherSilverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
Sep 24, 2026Tech trendSilverpushPubMaticContextual AdvertisingUnderstanding Agentic Protocols With Adform's Jochen Schlosser
In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.
Sep 23, 2026Tech trendAd TechAgentic AIIndustry InfrastructureOmnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape
This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.
Jun 1, 2026Tech trendOmnichannelATS LondonDataTeads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.
May 6, 2026Tech trendAttentionCTVMeasurement