7 results for “CTV” Clear
Locala Launches CTV Planner to Adapt CTV Investment to the Realities of Every Market
As connected TV has become increasingly important in advertisers’ strategies, the ability to plan CTV investment with greater precision is becoming critical. Locala today announces the launch of CTV Planner, a new solution designed to help media teams plan CTV investment based on campaign objectives, while taking into account the specific business and market context of each brand.
Oct 6, 2026AdvertisingCTVInvestmentIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Oct 1, 2026Tech trendCTVMeasurementTransparencySilverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments
Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.
Sep 24, 2026Tech trendSilverpushPubMaticContextual AdvertisingOpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ
OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.
Jun 24, 2026AIMedia BuyingProduct LaunchStackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch
StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.
Apr 21, 2026Tech trendCampaignDataProduct LaunchPubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.
Mar 31, 2026Tech trendAIAdvertisingCampaignSilverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.
Jun 16, 2025Industry trendContextualEuropeTargeting