AdTech Radar

28 results for “Bid” Clear

1. Your marketing metrics are training your team to make bad decisions

   Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.

   Tech trendMarketing metricsKPIsDecision making

2. Apple Publishes Its Plan To Wipe Out Web Tracking

   Apple's WebKit team outlines an aggressive strategy to eliminate third-party web tracking, emphasizing user privacy and rejecting new tracking methodologies.

   Tech trendappleiOS 27WebKit

3. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Tech trendgooglePrebidad server

4. The Evolution of Agentic Media Buying: Insights and Challenges

   Agentic media buying is moving from theoretical discussions to practical applications in advertising, raising new challenges regarding autonomy and decision-making processes.

   Tech trendagentic AImedia buyingadvertising

5. Brand measurement needs a new source of truth

   AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

   Tech trendBrand MeasurementAI in MarketingConsumer Understanding

6. Agentic media buying needs malware guardrails: A PropellerAds view

   As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

   Tech trendMarketing artificial intelligence (AI)Sponsored Content

7. How Does Agentic Buying Work In CTV?

   Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.

   Tech trendagentic advertisingCTVdigital marketing

8. Who Eats The Spending Gap When Agentic Spend Outpaces Proof Of Impact?

   An exploration of the proof gap in AI-driven ad spending and the need for a structured risk budget in media campaigns.

   Tech trendad tech insuranceagentic AICTV

9. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

10. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

    Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

    Tech trendApple AppTrackingTransparencyApple ATTAudigent