AdTech Radar

32 results for “Attention” Clear

1. Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?

   Google reported $127.6 billion in Q3 revenue, primarily from advertising; however, the company's focus during its earnings call was more on AI and cloud services than on ad revenue.

   Industry trendAIalphabetearnings

2. Your best customer may never visit your website

   Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.

   Industry trendMarketingAICustomer Journey

3. GTA VI and the Attention Supply Problem

   Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules.

   Industry trendAttentionAudienceCampaign

4. Personalization knows what customers want, not who they are

   Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.

   Industry trendCustomer ExperiencePersonalizationMarketing

5. We Cannot Cap What We Cannot Count: MarkApp on What MENA Needs Before CTV Scales

   Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook in MENA and the unique challenges the region faces in scaling CTV.

   Industry trendMENACTVTV

6. Meta Is Selling Ad Slots, TV-Style

   Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.

   Industry trendbrand advertisingbrandingMeta

7. IPA Bellwether Q3 2026: What the Industry Thinks

   We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…

   Industry trendAdvertisingCreator economyInfluencer Marketing

8. The CMO role is evolving before our very eyes

   As brands that eliminate the CMO role gain attention in marketing circles, it's time to ask if it's more evolution than revolution.

   Industry trendCMOMarketingBranding

9. Google changed its content guidance. Don’t expect a reset.

   The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.

   Industry trendGoogleAI contentSearch Marketing

10. Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027

    New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.

    Industry trendAICustomer LoyaltyMarketing