163 results for “AI” Clear
MadTech Daily: United Reorganises Advertising Business for Tech Push; WARC Tracks Shifts in Ad Spend Among 25 Global Brands
This week, AI advertising took another step towards becoming a mainstream media channel, while mixed spending signals and agency growth. Highlights include United reorganising its advertising business to support its tech push, WARC tracking shifts in ad spend among 25 global brands, and Alibaba’s Taobao adding AI to cross-border shopping.
Oct 16, 2026Industry trendAd TechAdvertisingAgencyThe More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…
Oct 16, 2026Industry trendDOOHOOHProgrammaticGlobal Study: Social Reshapes the Path to Purchase as Short-Form Video & Human Influencers Rise
A recent report from DoubleVerify reveals that social media is significantly influencing consumer purchasing behavior, particularly through short-form video and human influencers.
Oct 16, 2026Industry trendInfluencer MarketingResearchTikTokRetail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
Oct 16, 2026Industry trendRetail mediaAdvertisersBudgetEmail marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Oct 16, 2026Industry trendEmail marketingAI governanceMarketing ethicsVideoAmp Bets On AI To Connect Ad Planning And Measurement
The competition continues for the title of best video ad currency provider as VideoAmp sharpens its focus on TV audience data, ad performance, and AI, amidst challenges from legacy ratings providers.
Oct 16, 2026Industry trendAI agentsandrea zapataCTV measurementThrad Launches $1 Million Fund to Support the Next Generation of Conversational Advertising
Thrad has announced Monetisation Fund II, a program committing up to USD$1 million to support consumer AI applications and publishers through advertising, helping them adopt sustainable business models as demands for sophisticated AI interactions rise.
Oct 15, 2026Industry trendAIAdvertisingMonetisationMeta Is Selling Ad Slots, TV-Style
Meta has introduced a new feature called Ads Super Burst, allowing advertisers to secure ad slots during key events. This new model mirrors traditional broadcasting inventory sales.
Oct 15, 2026Industry trendbrand advertisingbrandingMetaThe Auction Flip: Prebid’s Plan To Swap Places With Google
Google’s ad tech business was ruled a monopoly, and the remedy isn’t a breakup; it’s an integration. At the Prebid Summit, a new ad auction plan was unveiled to allow Prebid to collect bids from Google.
Oct 15, 2026Industry trendad serverAEPCDPSure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City showcased the vibrant, and often heated, discussions among members about the future of programmatic advertising, reflecting both collaboration and tension within the field.
Oct 15, 2026Industry trendcolumnprebidPrebid Summit