AdTech Radar

110 results for “Data” Clear

1. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Tech trendAdAttributionKitappleApple Privacy Manifest

2. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Tech trendAdsWizzCTVDigital Audio

3. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

4. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

   Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

   Tech trendGoogle Merchant Centere-commerceonline retail

5. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Tech trendGoogle Tag ManagerJavaScriptWeb analytics

6. Semrush Confirms Google is Serving Inaccurate Search Results to Automated Tools

   Semrush has reported that Google is returning misleading search results that affect various automated ranking tools, joining other SEO platforms in identifying these 'poisoned' results. The issues, which have been noted since September, may impact how rankings appear and should be cross-verified against Google Search Console.

   Tech trendGoogleSEMSearch Engine Optimization

7. ExchangeWire's MadTech Mailbag & Apple's Ad Tech Restrictions

   Tech trendAd TechAdvertisingApple

8. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

   A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

   Tech trendGoogle AdsBlack FridayDigital Marketing

9. How to Build a Google Ads Dashboard with Claude that Ties Spend to Outcomes

   Create a comprehensive dashboard that connects Google Ads performance with CRM data to visualize the full funnel and improve PPC campaigns.

   Tech trendGoogle AdsPPCCRM

10. Mapping Local Search Intent Beyond Keyword Data

    This article discusses how conversational search impacts local search intent and emphasizes the importance of understanding customer context when conducting local keyword research.

    Tech trendLocal SearchSEOKeyword Research