AdTech Radar

195 results for “Ad” Clear

1. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

2. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

3. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Industry trendAdvertisingAppleData

4. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Industry trendprogrammaticAppleiOS

5. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

   Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

   Industry trendagentic AIdata ownershipadvertising

6. States are rewriting the rules of social media

   Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.

   Industry trendSocial MediaRegulations and ComplianceDigital Advertising

7. Salesforce buys AI customer research startup Listen Labs

   The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.

   Industry trendSalesforceAIcustomer research

8. Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

   AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.

   Industry trendadexchanger programmatic ioAgentic AdsAI governance

9. Shoppers will spend more and buy less this holiday season

   Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

   Industry trendHoliday ShoppingRetailEcommerce

10. Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

    The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.

    Industry trendapplesafarithe trade desk