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  1. Bracing For Change With Positive Energy: Genelle Hung, PubMatic

    Genelle Hung, country manager, Southeast Asia at PubMatic, joined us at ATS Singapore to discuss how AI is reshaping media.

    Aug 20, 2026Agentic AIAIATS SingaporeGenerative AIInventoryMediaMedia buying

  2. High Quality Measurement Through the Funnel: Simon Clarke, On Device

    Simon Clarke, commercial director SEA and India at On Device, joined us at ATS Singapore to discuss the importance of brand lift and measurement.

    Aug 19, 2026APACATS SingaporeBrand LiftMeasurementMedia Spend

  3. The Marketing Machine of Expertise-Led Creators

    Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.

    Jul 30, 2026Creator economyMarketingMedia

  4. How HelloFresh Brought AI Creative To Times Square

    HelloFresh launched an AI-driven advertising campaign in Times Square, utilizing Hightouch's Ad Studio tool to generate creative ads quickly and at scale.

    Jul 28, 2026AIAI Creativebillboardscreative testingDigital Out-Of-HomeDOOHHelloFreshHightouch

  5. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

    Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

    Jul 27, 2026Ad Serversagentic AICannes Lions 2026direct dealsGAMERAgoogleGoogle Ad ManagerGoogle ad tech antitrust trial

  6. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

    Jul 23, 2026DataIDPartnershipPublisher

  7. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

    ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

    Jul 22, 2026mediamarketingad techAIad spendmeasurement

  8. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

    Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

    Jul 15, 2026APACMarketerMarketingMobilePerformance

  9. Agentic AI and the Evolution of Ad Sales

    Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

    Jul 6, 2026Agentic AIFragmentationPerformance

  10. MadTech Daily: Sony Plans to End PlayStation Disc Production in 2028; Google Ordered to Pay Klarna USD$1.97bn

    This week, AI continued to redefine how consumers discover content and products, while regulators across Europe and the UK stepped up efforts to reshape the digital marketplace.

    Jul 3, 2026AIAppleEUMetaResearch