The latest in advertising technology

  1. Digest: Comcast to Spin Off NBCUniversal and Sky; AI Crawler Controls; Google Discover Changes Threaten Publisher Traffic

    In today's Digest, we discuss Comcast's plan to spin off NBCUniversal and Sky into a standalone media company, a new Beehiiv-Cloudflare partnership giving independent journalists more control over AI crawlers, and fresh warnings that Google's AI-driven changes to Discover could further squeeze publisher referral traffic.

    Jun 30, 2026AIMediaPublisher
  2. OpenX Launches AI-Powered Media Decisioning Suite: OpenX IQ

    OpenX announces the introduction of OpenX IQ, a suite of AI and machine learning capabilities to enhance media buying strategies for advertisers, agencies, and publishers.

    Jun 24, 2026AIMedia BuyingProduct LaunchAdvertiserPublisher
  3. Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky to Simplify Access to Premium TV Advertising for SMEs

    Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky.

    Jun 23, 2026AdvertisingBroadcastersPartnershipProduct LaunchTV
  4. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

    Jun 16, 2026ChaliceChalice AIcloud infrastructurecommerceContainerHyundaiopenxSSP
  5. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

    Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

    Jun 9, 2026GopuffGrowthLoopRetail MediaAdvertisingAudience Segmentation
  6. Thrad Launches Four Native Ad Formats for LLM AI Conversation Environments

    Thrad, the AI-native advertising infrastructure platform, today announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

    Jun 4, 2026AINativeProgrammaticSSP
  7. FreeWheel and Outernet London Partner Together to Deliver the Next Level of CTV Out-of-Home Advertising

    FreeWheel partners with Outernet to provide innovative CTV out-of-home advertising campaigns across Outernet's venues in London.

    Jun 2, 2026CTVDOOHProgrammaticAdvertising
  8. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

    In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

    Jun 1, 2026Ad TechAIDSPIPOMeta
  9. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

    This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

    Jun 1, 2026OmnichannelATS LondonDataIdentityMeasurementMobileRetail MediaCTV
  10. GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces

    In this Trader Talk TV episode, Travis O'Neil, vice president of product at GumGum, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to explain the Mindset Graph and relevancy spaces.

    May 21, 2026AdvertisingAttentionContextualDataIdentitySSPTargeting