AdTech Radar

105 results for “Data” Clear

1. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

2. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Tech trendAd Context ProtocolAdCPagentic advertising

3. Understanding IP Addresses and Geolocation With Charlie Johnson of Digital Envoy

   In this Trader Talk TV episode, Charlie Johnson from Digital Envoy joins head of content John Still at the legendary whiteboard to discuss the volatility of IP addresses, its impact on ad targeting and how stable LocIDs are rethinking the problem.

   Tech trendDataFirst-Party DataGeotargeting

4. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

5. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Tech trendcampaign optimizationCTVShutterfly

6. Exploring Meridian: Google's New Open-Source Marketing Mix Model

   Google’s Meridian is revolutionizing paid search measurement by transitioning away from last-click attribution, providing marketers a clearer understanding of their search ads' incremental revenue.

   Tech trendGoogleDigital MarketingPaid Search

7. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

8. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Tech trendAdAttributionKitappleApple Privacy Manifest

9. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Tech trendAdsWizzCTVDigital Audio

10. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

    Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

    Tech trendGoogle AdsConversion LiftPerformance Max