AdTech Radar

142 results for “Ad” Clear

1. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Tech trendChaliceChalice AIcloud infrastructure

2. Gopuff Knows What Snacks You Want, Thanks To This Composable CDP

   Retail media is becoming a lucrative revenue generator for Gopuff, which recently announced a partnership with GrowthLoop, leveraging AI to enhance targeting capabilities.

   Tech trendGopuffGrowthLoopRetail Media

3. Omnichannel in 2026: Unifying Buying and Measurement Across a Fragmented Landscape

   This panel examines what true omnichannel integration looks like in 2026, covering data interoperability and identity resolution to cross‑channel optimisation and outcome‑based measurement.

   Tech trendOmnichannelATS LondonData

4. Teads and Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact

   Teads expands its partnership with Lumen Research to introduce attention measurement across its CTV offering, helping advertisers make informed media decisions and creative strategies.

   Tech trendAttentionCTVMeasurement

5. Kevel, Dollar General & The Trade Desk Introduce First-of-Its-Kind Retail Media

   Kevel collaborates with Dollar General and The Trade Desk to unify retail media across onsite and offsite activation, enhancing campaign measurement.

   Tech trendretail mediaKevelDollar General

6. The Stack: Advertising Gets More Autonomous

   This week, agency AI-driven advertising took a leap forward, while governments tightened their grip on Big Tech and platforms raced to evolve their ecosystems.

   Tech trendAIAdvertisingBig Tech

7. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

8. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

   The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

   Tech trendagentic AIAIAI agents

9. Maturity in Media: From Buzzwords to Real Implementation

   Recorded at ATS London 2026, this session focuses on how AI is moving from hype to practical use across planning, buying, creative, and measurement, highlighting where it’s delivering real outcomes versus where maturity is still early.

   Tech trendAIATS LondonCreative

10. Apple Maps’ ads shift focus to context and intent

    With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

    Tech trendAdvertisingApple MapsMarketing