AdTech Radar

193 results for “Ad” Clear

1. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

2. Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms

   In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

   Industry trendAppleParamountWarner Bros. Discovery

3. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

4. AI Search: A Branding Channel or a Distraction?

   Three studies indicate that AI-generated search traffic is minimal compared to traditional organic search, raising questions about the efficacy of AI as a performance channel. However, the real impact may lie in brand awareness rather than direct traffic.

   Industry trendSEOAIBranding

5. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

6. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

   This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

   Industry trendad revenueAd SpendAd Tech

7. Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

   Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.

   Industry trendappleiOS 27WebKit

8. Agentic Commerce is a Mirage – Part 5

   Industry trenddigital advertisingplatform economicsartificial intelligence

9. Netflix Q3 2026 Earnings: Advertising Falls Short

   Industry trendNetflixEarnings ReportAdvertising

10. Google Advertisers Demand-Led Budgeting

    Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

    Industry trendGoogleArtificial intelligenceGoogle Ads