AdTech Radar

163 results for “AI” Clear

1. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion

2. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Sep 17, 2026Industry trendOmnichannelMarketingTechnology

3. The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

   A federal judge has handed several remedies to Google in response to an antitrust case, mandating that Google build connections between its ad services and share more data with publishers.

   Sep 16, 2026Industry trendGoogle ad tech antitrust trialGoogle remediesLeonie Brinkema

4. The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know

   Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.

   Sep 15, 2026Industry trendage verificationGen AlphaMeta

5. The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts

   The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.

   Aug 7, 2026Industry trendearningsjeff greenthe trade desk

6. The Marketing Machine of Expertise-Led Creators

   Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing.

   Jul 30, 2026Industry trendCreator economyMarketingMedia

7. Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

   Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.

   Jul 27, 2026Industry trendAd Serversagentic AICannes Lions 2026

8. Media Pulse H1 2026: Insights on Media, Marketing, and Ad Tech

   ExchangeWire's Media Pulse H1 2026 report reveals media, marketing, and ad tech professionals' thoughts on the industry's evolution in 2026.

   Jul 22, 2026Industry trendmediamarketingad tech

9. Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed

   Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.

   Jul 15, 2026Industry trendAPACMarketerMarketing

10. MFA Ad Spend Is Increasing. Is AI Slop To Blame?

    This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.

    Jul 8, 2026Industry trendAIMFAJulie Weitzner