AdTech Radar

66 results for “Take” Clear

1. Language AI Prompt Tracking: Navigating Multilingual Markets

   International search specialists face critical choices when tracking AI prompts, including language selection and comparative analysis across markets. This article delves into effective strategies for tracking AI responses to prompts in different languages, ensuring accurate representation and market relevance.

   Tech trendsearch engine optimizationAImultilingual markets

2. Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

   Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

   Tech trendcross-channelFirst-Party Cookiesgoogle analytics

3. Oracle Adds Machine Learning Capabilities To Its CDP

   Oracle is sprucing up its customer data platform, CX Unity, with a little machine learning, allowing it to support real-time data collection and enhance personalization capabilities.

   Tech trendCDPCX Unitymachine learning

4. Hudson MX Launches A Platform And APIs To Automate Local TV Buys

   Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

   Tech trendHudson MXAdvertisingLocal TV Buying

5. Machine Learning Sits At The Heart Of Google’s New App Ads Products

   Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

   Tech trendAdmobApp Campaignsgoogle

6. Machine Learning Needs Good Data To Reach Its Potential

   Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.

   Tech trendmachine learningdigital advertisingdata accuracy