64 results for “Programmatic” Clear
The Guardian Preps Mobile App Relaunch, Brings Programmatic to Its Core
The Guardian is relaunching its mobile app to help advertisers reach engaged readers while focusing on programmatic media trading as a key aspect of its operations.
May 21, 2014Industry trendAdvertiserCross-ChannelDigital MarketingExchangeWire European Weekly Round-Up 16
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.
May 16, 2014Industry trendDigital AdvertisingAd TechMarketing CloudAdobe Marketers Pin Hopes on Data Analysts to Keep Up with the Times
Adobe study points to serious gaps in the digital skillset among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help ‘reinvent’ themselves.
May 15, 2014Industry trendAdobeDataDigital MarketingExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
May 9, 2014Industry trendAdvertisingPublicisOmnicom