AdTech Radar

105 results for “Data” Clear

1. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

2. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

   The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

   Tech trendagentic AIAIAI agents

3. Apple Maps’ ads shift focus to context and intent

   With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.

   Tech trendAdvertisingApple MapsMarketing

4. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

   No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

   Tech trendattributionincrementality testingMMM

5. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

6. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Tech trendVudooPubMaticCommerce Media

7. The Great Unbundling of AdTech 2.0

   As 'The Great Unbundling of AdTech' accelerates, this session from ATS London 2026 explores the shift from monolithic stacks to modular, interoperable, and privacy‑centric solutions.

   Tech trendAd TechAdvertisingATS London

8. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Tech trendDataIdentityMulti-Channel

9. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Tech trendAttentionOptimisationProgrammatic

10. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Tech trendagentic AINBCUFreeWheel