156 results for “Data” Clear
Digest: Paramount & WBD Unite Under Skydance; Apple Plans to Block Hundreds of Data Firms
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and Warner Bros. Discovery, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.
Industry trendAppleParamountWarner Bros. DiscoveryGoogle And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About
Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.
Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trialAI Search: A Branding Channel or a Distraction?
Three studies indicate that AI-generated search traffic is minimal compared to traditional organic search, raising questions about the efficacy of AI as a performance channel. However, the real impact may lie in brand awareness rather than direct traffic.
Industry trendSEOAIBrandingAI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
Industry trendCustomer ExperienceArtificial IntelligenceConsumer ExpectationsMadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers
This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.
Industry trendad revenueAd SpendAd TechApple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s iOS 27 update has expanded its blocking list to include a broad array of programmatic data companies, impacting their ability to serve ads on Safari and other mobile browsers.
Industry trendappleiOS 27WebKitGoogle Advertisers Demand-Led Budgeting
Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.
Industry trendGoogleArtificial intelligenceGoogle Ads7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
Industry trendAISearchSEODigest: Apple Blocks Trade Desk Ads on Safari
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.
Industry trendAdvertisingAppleDataApple Takes A Bite Out Of Programmatic
During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.
Industry trendprogrammaticAppleiOS