AdTech Radar

142 results for “Ad” Clear

1. Amazon Ads And The Amazon DSP Get An Agentic Rebrand

   Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.

   Tech trendAmazon adsAmazon Ads AgentAmazon DSP

2. "It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers

   ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.

   Tech trendAIProgrammaticPublisher

3. Optimizing content for generative engine search models

   Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

   Tech trendSEOGenerative AIContent Strategy

4. GTM teams are losing track of their AI agents

   AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.

   Tech trendAI agentsGTM strategyMarketing operations

5. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

6. The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It

   Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step.

   Tech trendAAMPagentic AIAI advertising

7. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Tech trendAd TechAgentic AIIndustry Infrastructure

8. Permutive and Adform Partner to Give Publishers Identity Flexible Activation Across DSP/SSP

   Tech trendDataIDPartnership

9. How Containerization Is Reshaping The Programmatic Supply Chain With inPowered AI And Equativ | Cannes 2026

   For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping the programmatic supply chain in the process.

   Tech trendAI DecisioningCannes 2026containerization

10. Agentic AI and the Evolution of Ad Sales

    Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

    Tech trendAgentic AIFragmentationPerformance