AdTech Radar

66 results for “Take” Clear

1. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

2. Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale

   Snap has unveiled sponsored AI lenses, a new generative AI ad format that allows users to interact in unique ways, enhancing storytelling and engagement while keeping experiences organic and fun.

   Tech trendad creativegenerative AIGrace Kao

3. How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters

   Omnicom’s new generative AI virtual assistant, Omni Assist, is designed to help agency employees solve specific challenges like audience analysis.

   Tech trendAIOmnicomPlanters

4. The Future Of Probabilistic Attribution: What Will Apple Do Next?

   This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

   Tech trendAdAttributionKitappleApple Privacy Manifest

5. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

6. Google Introduces Optimization Feature for Tag Manager

   Google is introducing a new optimization capability for Google Tag Manager (GTM) that allows containers to send data directly to Google measurement products, reducing unnecessary JavaScript loading and simplifying tag management.

   Tech trendGoogle Tag ManagerJavaScriptWeb analytics

7. Preventing AI Workflows from Degrading: Understanding Context Engineering

   This article delves into the importance of managing context in AI workflows, particularly when using large language models (LLMs). It explains the concept of 'context rot' and offers solutions to maintain effective AI output.

   Tech trendAIContext EngineeringLarge Language Models

8. Google's Ask Maps: Enhancing Local Search for Businesses

   Google's Ask Maps introduces a conversational search experience that allows users to ask specific questions about their needs, revolutionizing the way customers find local businesses.

   Tech trendGoogleAsk MapsLocal SEO

9. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

   A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

   Tech trendGoogle AdsBlack FridayDigital Marketing

10. Preventing AI Workflows from Degrading: Understanding Context Rot

    Context engineering addresses the issues of context rot, which happens when materials an AI interacts with degrade over time, affecting output quality.

    Tech trendcontext engineeringAI output qualitycontext rot