AdTech Radar

60 results for “Measurement” Clear

1. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Jun 16, 2025Industry trendContextualEuropeTargeting

2. The State of Data and Tech Maturity for Brands in APAC

   Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.

   Dec 1, 2024Industry trendData MaturityAPACAdvertising

3. ExchangeWire Media Pulse H2 2024

   The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.

   Oct 1, 2024Industry trendMediaMarketingCommerce

4. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauro

5. Disney Uses Self-Service To Attract New Buyers – With A Focus On Local

   Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.

   Oct 25, 2023Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic

6. How to Plan for 2027 When Traffic is Down and AI Won't Attribute

   It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.

   Oct 21, 2023Industry trendSearch Engine OptimizationAI MarketingDigital PR

7. Corporate Capital: How Strategic Investors Use Funds to Accelerate Innovation and Market Access

   Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, agencies, and measurement companies are choosing to invest as LPs in venture and growth funds.

   Oct 10, 2023Industry trendAcquisitionATS LondonFunding

8. Beauty Consumers and Google Search: Navigating a Multi-Platform Purchase Journey

   Consumers are moving across multiple platforms in a single purchase journey, relying on different platforms for various functions, revealing important implications for brands in the beauty industry.

   Oct 6, 2023Industry trendConsumer behaviorGoogleInstagram

9. The Cost of Playing Safe: Unlocking Revenue Through Trust, Standards and Regulation

   Advertising compliance is moving beyond a legal exercise to become a strategic business capability, and a commercial one. Regulation across the UK, Europe and the US is fast changing and more fragmented than ever, and the industry's instinct in the face of uncertainty is to switch things off: block the category, exclude the news environment, skip the market.

   Oct 4, 2023Industry trendAdvertisingAIATS London

10. Beauty Consumers and the Search Relay Race

    Consumers are navigating multiple platforms during their beauty purchase journey, revealing significant shifts in online behavior and platform reliance.

    Oct 3, 2023Industry trendConsumer behaviourSearch Engine MarketingTikTok