AdTech Radar

156 results for “Data” Clear

1. The Apple Bites Back

   Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

   Industry trendAdExchanger TBSThe Big StoryiOS 27 advertising

2. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Industry trendSocial CommerceAIChristmas Shopping

3. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Industry trendAdvertising IDsappleApple Ads

4. OpenAI launches visual ads alongside image generation results

   In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

   Industry trendAgentic AIAIBig Tech

5. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Industry trendAIAd TechAdvertising

6. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Industry trendE-commerceRetail MediaDigital Transformation

7. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Industry trendagentic AIDOOHIAB

8. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Industry trendWalmart Connectlinear TVWarner Bros. Discovery

9. Agencies Need A New Job Description, Not Just New Titles

   The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

   Industry trendadvertising weekAgenciesagentic AI

10. Organic Growth in Ecommerce: Leveraging AI Shortlists and User Behavior

    Explore how ecommerce businesses can use AI to influence consumer shopping behavior and optimize their growth strategy through a compounding loop.

    Industry trendEcommerceAIOrganic Growth