AdTech Radar

142 results for “Ad” Clear

1. Want an AI-Built MMM You Can Trust? Start With a Thesis

   AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.

   Tech trendAIattributionIncrementality

2. MadTech Daily: SPUR Unveils AI Content Tracking Standard; Singapore Digital Economy Reaches $113bn

   In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts algorithm.

   Tech trendAIDigital EconomyYouTube

3. New WBD Report Makes The Case For Getting The Measurement Basics Right

   Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.

   Tech trendDavid PorterMariel Estradawarner-bros-discovery

4. Google Tests Ads in AI Mode for Personal Intelligence Users

   Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.

   Tech trendGoogleAI ModeAdvertisements

5. OpenAI Updates ChatGPT Ads with Enhanced Measurement and Visual Formats

   OpenAI is enhancing ChatGPT Ads with improved measurement partnerships, detailed conversion reporting, weekly performance summaries, and new ad formats.

   Tech trendChatGPTOpenAIads

6. How to maximize ROI with first-party data strategies

   Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.

   Tech trendfirst-party datamarketing strategiesB2B

7. DV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads

   DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.

   Tech trendDoubleVerifyChatGPTAdvertising

8. The Media Shop and PubMatic Launch Southeast Asia's First Agentic Luxury Campaign

   PubMatic partners with The Media Shop to run a groundbreaking agentic advertising campaign for a luxury watch brand, reaching high-net-worth audiences across multiple Asia Pacific markets.

   Tech trendPubMaticagentic advertisingprogrammatic advertising

9. Using Natural Language User Profiles in Recommender Systems

   Tech trendNatural Language ProcessingRecommender SystemsUser Profiles

10. Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT

    Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.

    Tech trendApple AppTrackingTransparencyApple ATTAudigent