AdTech Radar

66 results for “Take” Clear

1. Optimizing content for generative engine search models

   Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.

   Tech trendSEOGenerative AIContent Strategy

2. GTM teams are losing track of their AI agents

   AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.

   Tech trendAI agentsGTM strategyMarketing operations

3. Understanding Agentic Protocols With Adform's Jochen Schlosser

   In this TraderTalkTV episode, Jochen Schlosser, CTO / CPO at Adform, joins ExchangeWire co-founder & advisor Ciaran O'Kane at the legendary whiteboard to explain agentic ad tech protocols.

   Tech trendAd TechAgentic AIIndustry Infrastructure

4. Agentic AI and the Evolution of Ad Sales

   Julian Ahrends, ADvendio's CTO, explores the impact of agentic AI on the advertising tech ecosystem, emphasizing the need to address fragmentation in ad operations through advanced protocols like AdCP.

   Tech trendAgentic AIFragmentationPerformance

5. Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

   The use of brand-trained agents by companies like Envive is changing how brands interact with customers through AI. By leveraging insights from customer data, these agents enhance customer experiences on brand websites, significantly impacting sales performance.

   Tech trendagentic AIAIAI agents

6. Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing

   No single ad measurement methodology works well anymore for brands with multiple points of sale. Northbeam released a new incrementality testing feature to fill the gap between multitouch attribution, marketing mix modeling, and incrementality testing.

   Tech trendattributionincrementality testingMMM

7. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

8. Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

   Vudoo partners with PubMatic to enable shoppable ad experiences across verified inventory, offering a new way for advertisers and publishers to connect engagement with conversion.

   Tech trendVudooPubMaticCommerce Media

9. xpln.ai Enables Attention-Driven Programmatic Buying via Index Exchange

   xpln.ai announces a global integration with Index Marketplaces, allowing advertisers to utilize attention-based segments for improved programmatic performance.

   Tech trendAttentionOptimisationProgrammatic

10. AI Agents Are Taking Over NBCU’s Linear TV Buys

    NBCU is testing agentic systems to automate ad campaign activations, potentially transforming the landscape of linear TV advertising.

    Tech trendagentic AINBCUFreeWheel