AdTech Radar

94 results for “Take” Clear

1. AI usage surges 6X for local search, fragmenting the digital ecosystem

   Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.

   Industry trendAILocal SearchConsumer Behavior

2. Apprenticeships are the key to saving early-career marketing roles

   Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.

   Industry trendMarketingApprenticeshipsMOps

3. Google And The DOJ Filed Their Proposed Final Judgments In The Ad Tech Case – Here’s What They’re Still Arguing About

   Google and the DOJ filed documents determining Google's punishment in the ad tech antitrust case, highlighting key disputes and agreements between the two parties.

   Industry trendad tech antitrustDepartment of JusticeGoogle ad tech antitrust trial

4. AI is making customers expect more and tolerate less

   Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.

   Industry trendCustomer ExperienceArtificial IntelligenceConsumer Expectations

5. MadTech Daily: Google Tests Publisher Payments for AI Search; European TV Initiative Targets Programmatic Barriers

   This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK.

   Industry trendad revenueAd SpendAd Tech

6. Netflix Q3 2026 Earnings: Advertising Falls Short

   Industry trendNetflixEarnings ReportAdvertising

7. Google Advertisers Demand-Led Budgeting

   Google encourages advertisers to embrace demand-led budgeting, allowing them to fund high-performing campaigns without budget limits, amidst increasing complexity in search queries.

   Industry trendGoogleArtificial intelligenceGoogle Ads

8. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Industry trendAISearchSEO

9. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Industry trendprogrammaticAppleiOS

10. Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

    Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.

    Industry trendagentic AIdata ownershipadvertising