35 results for “Retail Media” Clear
Expedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
May 14, 2024Industry trendExpediaRetail MediaTravel Media NetworkBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Apr 30, 2024Industry trendalt TV currencyalt TV measurementDanielle DeLauroKroger Adds CTV Inventory To Its Retail Media Offering
Kroger Precision Marketing expands into CTV and video inventory channels, providing advertisers with new opportunities to utilize Kroger data for better campaign measurement and performance.
Sep 12, 2022Industry trendCara PrattcommerceCTVRetail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries, driven largely by the growth of e-commerce and the deprecation of third-party cookies.
Mar 7, 2022Industry trendRetail MediaE-CommerceAdvertisingePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data
The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.
Aug 23, 2012Industry trendacquisitionsCatterton PartnersePrize