AdTech Radar

64 results for “Programmatic” Clear

1. StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

   StackAdapt offers advertisers access to ads in ChatGPT, enhancing communication during customer exploration and decision-making processes.

   May 6, 2026Industry trendAIChatGPTMarketing

2. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal media

3. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

4. UK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report

   We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.

   Jan 15, 2026Industry trendAd TechAIMarketing

5. VIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses

   Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.

   Jan 15, 2026Industry trendPartnershipProgrammaticProgrammatic TV

6. Rebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value

   The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.

   Jan 1, 2026Industry trendAIATS LondonCuration

7. The Retail Media Rush: What's in Store for 2026

   As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.

   Dec 8, 2025Industry trendRetail MediaPredictionsE-Commerce

8. Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

   Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.

   Nov 25, 2025Industry trendBroadsignDigital Out-Of-HomeDOOH

9. The DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments

   The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.

   Nov 4, 2025Industry trendantitrust trialDOJDOJ Antitrust

10. Best Buy Ads Dives Into Programmatic

    Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

    Sep 16, 2025Industry trendBest BuyAd TechRetail Media