105 results for “Data” Clear
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
Tech trendmarketing automationautonomous marketingAIAI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
Agentic media buying is becoming popular in streaming TV with a new initiative involving NBCUniversal, FreeWheel, Carat, and Newton. The collaboration aims to optimize advertising through custom agents using identity and audience data, enhancing the effectiveness of ad buys while raising concerns about short-term gains overshadowing long-term brand building.
Tech trendagentic AICaratCTVMicrosoft Introduces Topics Portfolio in Bing Webmaster Tools
Microsoft announced a new beta report update for AI performance reporting in Bing Webmaster Tools called Topics Portfolio, which categorizes grounding queries into broader thematic clusters to help users understand their website's visibility in AI search.
Tech trendMicrosoftAI PerformanceBingWant an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.
Tech trendAIattributionIncrementalityNew WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.
Tech trendDavid PorterMariel Estradawarner-bros-discoveryGoogle Tests Ads in AI Mode for Personal Intelligence Users
Google is testing personalized ads in AI Mode for users who connect their apps via Personal Intelligence, reversing its initial ad-free approach.
Tech trendGoogleAI ModeAdvertisementsHow to maximize ROI with first-party data strategies
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.
Tech trendfirst-party datamarketing strategiesB2BDV Launches Attribution Measurement and Advances Brand Suitability for ChatGPT Ads
DoubleVerify has introduced attribution measurement for advertising on ChatGPT, enabling advertisers to evaluate its impact on customer journeys and return on ad spend.
Tech trendDoubleVerifyChatGPTAdvertisingUsing Natural Language User Profiles in Recommender Systems
Tech trendNatural Language ProcessingRecommender SystemsUser ProfilesApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigent