156 results for “Data” Clear
"The Real People Who Experience Brands": A Coffee With Si Goodall, The 99ers
In this episode of A Coffee With... Si Goodall, founder of The Ninety-Niners, joins ExchangeWire's John Still over a flat white to explore AI's impact on agencies and people.
Industry trendAgenciesAgenticAIMarketing has outgrown the organization built to run it
Martech connected the work across teams. AI is exposing how poorly authority, governance, and accountability followed.
Industry trendMarketing managementMarketing technologyGoogle changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Industry trendGoogleAI contentSearch MarketingSalesforce buys AI analytics startup Loops
Salesforce is acquiring Loops to enhance analytics capabilities and provide continuous AI-driven insights into business performance metrics.
Industry trendSalesforceAIAnalyticsWhy ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Industry trendAICustomer LoyaltyMarketingThe Polarizing Effects of AI in Marketing
AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.
Industry trendBrand loyaltyArtificial intelligenceConsumer behaviourWhen Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.
Industry trenddataneutralityadvertisingHas OOH Become One of Ad Tech’s Hottest Categories?
Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.
Industry trendDOOHInvestmentM&ANewsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.
Industry trendbehiivJosh GurleyMike ShieldsAI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
Industry trendAIMarketingROI