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The Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEAThe Battle For Consumer Data
The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.
Industry trenddatadigital advertising