AdTech Radar

61 results for “Ad” Clear

1. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Tech trendCampaignDataProduct Launch

2. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

3. StackAdapt Launches AI-Driven Martech Suite for Unified Data Marketing

   StackAdapt announces the general availability of its AI-powered martech suite that integrates email marketing, data activation, and programmatic advertising into a single platform, enhancing campaign efficiency for marketers.

   AIDataMarketing

4. Silverpush Expands European Footprint with Presence in Seven Countries

   Silverpush, the contextual intelligence company, announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

   Industry trendContextualEuropeTargeting

5. Family Safety App Life360 Launches Location-Based Ad Targeting

   Life360, a popular family safety and tracking app, has launched its first location-based ad targeting solution called Place Ads, alongside a foot-traffic analytics product named Uplift.

   Life360Location Based AdsLocation Data

6. Google Ads Expands Self-Serve Conversion Lift to Search and Performance Max Campaigns

   Google Ads is expanding Conversion Lift, allowing self-serve access to incrementality measurement for Search and Performance Max campaigns, previously requiring Google representative assistance.

   Tech trendGoogle AdsConversion LiftPerformance Max

7. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

8. Google Ads Introduces Text Customization Asset Previews for AI Max

   Google Ads has rolled out a new feature for AI Max that allows advertisers to preview AI-generated headlines and descriptions before activating text customization in their Search campaigns.

   Google AdsArtificial IntelligenceAdvertising

9. Google Analytics Introduces User Groups Admin API for Easier Access Management

   Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

   Google AnalyticsUser Groups Admin APIAccess Management

10. Google Merchant Center Introduces New Store Address Attribute for Local Inventory Ads

    Google now requires the `store_address` attribute for each product submission intended for Local inventory ads or Local free listings.

    Tech trendGoogle Merchant Centere-commerceonline retail