66 results for “Take” Clear
Want an AI-Built MMM You Can Trust? Start With a Thesis
AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about how marketers can decide whether an AI-built marketing mix model is reliable enough to act on.
Tech trendAIattributionIncrementalityNew WBD Report Makes The Case For Getting The Measurement Basics Right
Warner Bros. Discovery (WBD) emphasizes the need for standardized ad measurement in a new white paper, highlighting significant discrepancies in audience metrics across measurement providers, particularly in connected TV.
Tech trendDavid PorterMariel Estradawarner-bros-discoveryApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple's new iOS update creates significant disruptions for ad tech, similar to but distinct from the App Tracking Transparency (ATT) framework.
Tech trendApple AppTrackingTransparencyApple ATTAudigentCloudflare Upends AI Visibility Space at Connect 2026
At Cloudflare Connect 2026, CEO Matthew Prince outlined the future of agentic traffic, predicting it will significantly exceed human traffic. The conference explored the implications for SEOs and marketers in leveraging new AI-focused tools.
Tech trendArtificial intelligenceCloudflareSearch engine optimizationGoogle Ads API v26 Launches with Search Lift Measurement and New Campaign Controls
Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.
Tech trendGoogle Ads APISearch LiftPerformance MaxIAB Europe Launches CTV Measurement Framework and Transparency Principles
IAB Europe has released the final CTV Measurement Framework and Transparency Principles which provide common metrics and expectations for CTV campaigns to ensure consistency and accountability in measurement.
Tech trendCTVMeasurementTransparencyWhat 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Tech trendSearch marketingOnline reputation managementAI insightsBraze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
Tech trendMarketing artificial intelligence (AI)Marketing technologyAmazon Ads And The Amazon DSP Get An Agentic Rebrand
Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, announcing the changes at its unBoxed event in San Francisco.
Tech trendAmazon adsAmazon Ads AgentAmazon DSP"It Won't Be a Human in the Loop, It'll Be Another AI Agent" – PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
ExchangeWire’s John Still sat down with PubMatic CEO Rajeev Goel to talk about ad tech complexity, and how agentic buying could change who holds power in programmatic advertising.
Tech trendAIProgrammaticPublisher