35 results for “Supply” Clear
The Retail Media Rush: What's in Store for 2026
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.
Industry trendRetail MediaPredictionsE-CommerceBroadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
Digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, marking notable consolidation in the out-of-home advertising sector.
Industry trendBroadsignDigital Out-Of-HomeDOOHThe DOJ And Google Sharpen Their Remedy Proposals As The Two Sides Prepare For Closing Arguments
The DOJ and Google have presented updated filings as they prepare for closing arguments in the ad tech antitrust suit, debating the necessity of a divestiture of Google's ad exchange.
Industry trendantitrust trialDOJDOJ AntitrustBest Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
Industry trendBest BuyAd TechRetail MediaAgentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.
Industry trendAICassius Capitalinteractive adsAs CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.
Industry trendAmazon DSPDSP Take ratesPontiac DSPWonder Group’s Plan To Win The Mealtime App Category Depends On Growing A Major Ad Business
The first few months of 2025 have seen a surge of M&A, particularly in the commerce and retail media category, including Wonder's recent acquisition of Tastemade for $90 million.
Industry trendAdExchanger CommerceGrubhubRetail MediaSeedtag Acquires Beachfront For Deeper Roots In TV And Streaming
Seedtag's CTV business is beginning to blossom with its acquisition of Beachfront, a supply-side platform specializing in TV and video, to accelerate its growth in the US and enhance its contextual advertising capabilities.
Industry trendad tech M&ABeachfrontBrian DanzisExpedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
Industry trendExpediaRetail MediaTravel Media NetworkDisney Uses Self-Service To Attract New Buyers – With A Focus On Local
Disney is moving forward with automating its ad sales, introducing a self-serve programmatic option to attract local advertisers with enhanced targeting capabilities.
Industry trendDisney Ad SalesDisney Campaign ManagerDisney programmatic