64 results for “Programmatic” Clear
Apple Takes A Bite Out Of Programmatic
During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.
Oct 1, 2026Industry trendprogrammaticAppleiOSWhy Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them
Agencies are re-evaluating data ownership in the context of agentic AI tools, focusing on reducing risks and creating new revenue streams by licensing rather than owning the technology.
Oct 1, 2026Industry trendagentic AIdata ownershipadvertisingProgrammatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer
AI has the potential to streamline advertising workflows, but it also introduces risks due to lack of oversight. New laws are emerging, complicating compliance for companies deploying AI without sufficient supervision.
Sep 30, 2026Industry trendadexchanger programmatic ioAgentic AdsAI governanceApple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which was released on September 14. Apple has been investigating the issue, but a resolution has not yet been found from The Trade Desk’s perspective.
Sep 29, 2026Industry trendapplesafarithe trade deskOpacity by Design: Will Ad Tech and Media Ever Be Transparent?
Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
Sep 21, 2026Industry trendAd TechDisplayMediaCTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control
CTV buyers demand greater transparency in ad placements, with ongoing challenges in optimizing show-level reporting despite enhanced data availability.
Sep 18, 2026Industry trendCTVGracenoteIABThe Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk reported a modest revenue growth of 3% year-over-year for Q2, leading to a significant drop in shares. CEO Jeff Green acknowledged the adverse effects of macroeconomic factors on large advertisers while presenting growth in smaller brands and international markets.
Aug 7, 2026Industry trendearningsjeff greenthe trade deskGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Google's new Buyer Direct aims to streamline direct sales in advertising by bypassing the fees associated with traditional programmatic advertising.
Jul 27, 2026Industry trendAd Serversagentic AICannes Lions 2026MFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Jul 8, 2026Industry trendAIMFAJulie WeitznerVIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.
May 7, 2026Industry trendDOOHMediaPartnership