AdTech Radar

60 results for “Measurement” Clear

1. The Data Advantage Report: Navigating Identity and Intent

   Taboola announces a new report revealing significant shifts and challenges facing today’s advertisers in navigating consumer journeys across fragmented media.

   Oct 6, 2026Industry trendadvertisercustomer experiencemarketing

2. Cotswold Outdoor Group Expands Retail Media Strategy to In-Store with Broadsign and IUF

   Retail media technology provider Broadsign and in-store media integrator IUF announced a collaboration with UK retailer Cotswold Outdoor Group to expand its retail media network with a scalable in-store advertising infrastructure.

   Oct 6, 2026Industry trendRetail MediaBroadsignCotswold Outdoor Group

3. How to Plan 2027 When Traffic is Down and AI Won't Attribute

   It's planning season! This article explores how brands should recalibrate their strategies for 2027 amidst changing dynamics in SEO, consumer behavior, and the influence of AI.

   Oct 5, 2026Industry trendSEOArtificial intelligenceGrowth strategy

4. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Oct 5, 2026Industry trendBlisHannah Grobmyerin-app ads

5. 7 AI search myths busted by data

   AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.

   Oct 1, 2026Industry trendAISearchSEO

6. Digest: Apple Blocks Trade Desk Ads on Safari

   In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

   Oct 1, 2026Industry trendAdvertisingAppleData

7. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

8. Take A Break, Compliance Nerds. Privacy Is A Research Problem Now

   The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. This shift in privacy compliance focuses on jury outcomes rather than bureaucratic regulations, impacting how companies handle data practices.

   Sep 25, 2026Industry trendCIPAdata privacy lawsDon Marti

9. 5% of CTV Ad Impressions Incorrectly Labeled

   A new analysis reveals that nearly 5% of inventory sold as CTV is incorrectly labelled, leading to significant overspending by advertisers.

   Sep 18, 2026Industry trendCTVAdvertisingInventory

10. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

    In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

    Sep 17, 2026Industry trendOmnichannelMarketingTechnology