30 results for “Connected” Clear
The Meta Settlement Defined Which Online Experiences Are ‘Appropriate’ For Teens. Here’s What Advertisers Need To Know
Meta’s recent settlement requires the company to use age assurance technology and create a unique strategy for engaging with teenage users, highlighting a significant shift in how platforms need to consider younger audiences.
Industry trendage verificationGen AlphaMetaFriction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed
Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.
Industry trendAPACMarketerMarketingDigest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSPUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingLinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
LinkedIn introduces CTV ad buying allowing B2B advertisers to target specific audiences more effectively through connected TV platforms, enhancing their advertising strategies.
Industry trendBrandlinkJonathan VulinkedinAgentic CTV Startup Olyzon Snags $5 Million In Funding To Hire More Humans
On Thursday, French AI startup Olyzon announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital. This new round comes almost one year after Olyzon’s first seed funding and shortly after the company's expansion into the US market.
Industry trendAICassius Capitalinteractive adsAs CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.
Industry trendAmazon DSPDSP Take ratesPontiac DSPBuyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Industry trendalt TV currencyalt TV measurementDanielle DeLauro7 B2B Marketing Shifts That Will Define 2027
B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.
Industry trendB2B MarketingAIBrand ImpactDisney Deal with Horizon Media; South Korea Invests in Metaverse
In today's ExchangeWire news digest: Disney strikes a deal with Horizon Media to open their data platform for brand measurement; South Korea pledges ₩223.7bn (£139m) to develop a national Metaverse; and ITV launches the UK's first AVOD/SVOD platform, ITVX.
Industry trendDisneyHorizon MediaMetaverse