AdTech Radar

28 results for “Bid” Clear

1. Google Ads Expands Smart Bidding Exploration to Performance Max and Shopping Campaigns

   Google Ads has expanded its Smart Bidding Exploration feature to include Performance Max and Shopping campaigns, giving advertisers more opportunities to pursue additional conversion potential through Target ROAS bidding.

   Tech trendGoogle AdsSmart BiddingPerformance Max

2. We Analyzed 5,000 Google Ads Accounts: Seasonality Adjustments Backfire on Black Friday

   A detailed analysis reveals that applying seasonality adjustments during Black Friday–Cyber Monday leads to higher costs and lower returns on ad spend compared to letting Smart Bidding operate without interference.

   Tech trendGoogle AdsBlack FridayDigital Marketing

3. How to Build a Google Ads Dashboard with Claude that Ties Spend to Outcomes

   Create a comprehensive dashboard that connects Google Ads performance with CRM data to visualize the full funnel and improve PPC campaigns.

   Tech trendGoogle AdsPPCCRM

4. Google Ads Introduces Automated Bidding for Video Reach Campaigns in Beta

   Google Ads is introducing automated bidding for Video Reach campaigns in beta, allowing advertisers to launch campaigns without manually setting a Target CPM.

   Tech trendGoogle AdsVideo ReachAutomated Bidding

5. Podcast: Will consumers adopt agentic commerce? (with Michael Morton)

   Discussing the limitations on consumer adoption of agentic commerce with expert Michael Morton.

   Tech trendagentic commercee-commerceconsumer behavior

6. Machine Learning Sits At The Heart Of Google’s New App Ads Products

   Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

   Tech trendAdmobApp Campaignsgoogle

7. Machine Learning Needs Good Data To Reach Its Potential

   Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.

   Tech trendmachine learningdigital advertisingdata accuracy

8. Facebook Adds Support For Third-Party Verified Viewable Impression Bidding

   Moat will provide third-party verification for Facebook video ad viewability to start.

   Tech trendFacebookDigital AdvertisingViewability