32 results for “Attention” Clear
Friction is Expensive: Kabeer Chaudhary, M&C Saatchi Performance on Why Independence Means Speed
Charlotte McEleny talks to Kabeer Chaudhary, global CEO of M&C Saatchi Performance, about the case for staying independent in a consolidating agency market, the network’s mobile-first roots, and why AI-led discovery is changing what visibility means for brands.
Industry trendAPACMarketerMarketingVIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.
Industry trendDOOHMediaPartnershipUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingThe Retail Media Rush: What's in Store for 2026
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.
Industry trendRetail MediaPredictionsE-CommerceMedia Pulse: H1 2025
A decidedly quiet first half of 2025? Absolutely not. All at once, the media, marketing, and commerce industries were hit by a wave of developments that would typically occur over a decade.
Industry trendmediamarketingcommerceExchangeWire Media Pulse H2 2024
The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, and the continued revival of investment in the sector.
Industry trendMediaMarketingCommerceHow to Plan for 2027 When Traffic is Down and AI Won't Attribute
It’s planning season! As most execs set traffic targets based on revenue, industry changes challenge traditional methods. Understanding visibility and influence before a website visit becomes crucial for strategic planning.
Industry trendSearch Engine OptimizationAI MarketingDigital PR7 B2B Marketing Shifts That Will Define 2027
B2B marketing is evolving rapidly, requiring a rethink of strategies to meet the needs of self-researching buyers and proper measurement of marketing effectiveness. Understanding new dynamics around MQLs, brand impact, AI visibility, and budget allocation is key to success in the upcoming landscape.
Industry trendB2B MarketingAIBrand ImpactThe Stakes of Misrepresentation in Capital Raising
Ilit Raz, founder of Joonko, pled guilty to securities fraud, raising $27 million by misleading investors about her company's performance. This case highlights the risks founders face when misrepresenting business achievements.
Industry trendsecurities fraudcapital raisinginvestor relationsXandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023; Realeyes Announces Funding Round
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.
Industry trendAIAPACOmnichannel