AdTech Radar

163 results for “AI” Clear

1. Making AI Pay Its Way, With Cloudflare

   A podcast interview with Lara Cohen, VP of Strategic Partnerships at Cloudflare, discusses how AI bots scrape content while publishers seek compensation.

   Oct 13, 2026Industry trendAI searchCloudflarePublisher Monetization

2. The Polarizing Effects of AI in Marketing

   AI's impact on customer loyalty is more nuanced than a simple call for more or less automation. Consumers are open to AI enhancements but desire control over their interactions with brands.

   Oct 13, 2026Industry trendBrand loyaltyArtificial intelligenceConsumer behaviour

3. Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition; YouTube Brings AI Assistant to Shorts

   In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI assistant to Shorts in limited test.

   Oct 13, 2026Industry trendAIPublisherPublishing

4. When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised

   The acquisition of Foursquare by Infillion highlights the challenges of maintaining neutrality in the ad tech industry as major players consolidate.

   Oct 12, 2026Industry trenddataneutralityadvertising

5. Has OOH Become One of Ad Tech’s Hottest Categories?

   Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Industry leaders explain why the smart money is heading outdoors.

   Oct 12, 2026Industry trendDOOHInvestmentM&A

6. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

7. AI budgets are growing faster than proof of ROI

   Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.

   Oct 9, 2026Industry trendAIMarketingROI

8. The Apple Bites Back

   Apple's iOS 27 blocks programmatic platforms from collecting data or serving ads in Safari, with implications for ad tech industries and practices.

   Oct 9, 2026Industry trendAdExchanger TBSThe Big StoryiOS 27 advertising

9. Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

   New Captify data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

   Oct 9, 2026Industry trendSocial CommerceAIChristmas Shopping

10. The Stack: Media Consolidation Moves

    This week, regulators stepped up scrutiny of major technology platforms, the media industry saw another significant consolidation move, and new standards emerged to address how AI systems use publishers’ content.

    Oct 9, 2026Industry trendMediaTechnologyAI