AdTech Daily

The latest in advertising technology

  1. Former Utiq and Xandr/Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms

    illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

    Oct 7, 2026AdvertisingAIDataDigital

  2. Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect

    Findings from Wizz App's Back-to-School Survey highlight the importance of social apps in fostering connections among college students.

    Oct 7, 2026Gen ZSocial MediaCollege StudentsWizz AppConnection

  3. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

    In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine.

    Oct 7, 2026Ad TechAdvertiserInventoryMFAPublisherSupply Chain

  4. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

    Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

    Oct 7, 2026Retail MediaAd TechIAB EuropeCertificationCommerce Media

  5. Digest: Walmart Connect Brings Shopper Data to Linear TV

    In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

    Oct 7, 2026Walmart Connectlinear TVWarner Bros. DiscoveryZeta GlobalDigital AudienceOfcomMetaInstagram Instants

  6. Understanding Agentic Protocols with Adform's Jochen Schlosser

    Oct 7, 2026digital advertisingagentic protocolsconsumer trustJochen Schlosser

  7. Former Utiq and Xandr Microsoft Ad Tech Leader Joins Illuma to Scale Its AI Decisioning Technology Across Major Platforms

    illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.

    Oct 7, 2026AdvertisingAIDataDigital

  8. Gen Z's First Hello Starts in the App: Wizz App Survey Maps How US College Students Connect

    Wizz App, the social discovery app for young people, released findings from its Back-to-School Survey of 12,402 U.S. college students aged 18 to 24, examining how Gen Z connects with new people during their first year of college.

    Oct 7, 2026Gen ZSocial MediaCollegeWizz AppStudent LifeSurvey

  9. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

    Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

    Oct 7, 2026Retail MediaAd TechCertificationIAB EuropeMedia

  10. Two Ways to Ruin the Wine: When Good Inventory Goes Bad

    In her latest column, Shirley Marschall looks at the ad tech supply chain, MFA sites, and cockroaches in the wine…

    Oct 7, 2026Ad TechAdvertiserInventoryMFAPublisherSupply Chain