AdTech Daily

The latest in advertising technology

  1. How Does Agentic Buying Work In CTV?

    Agentic AI is revolutionizing ad buying in connected TV (CTV), offering a streamlined approach that reduces mess-ups and enhances decision-making capabilities for campaign managers.

    Oct 8, 2026Agentic AIConnected TVAd BuyingDigital MarketingPerformance-Based Advertising

  2. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

    Oct 8, 2026agentic AIDOOHIABOAAAprogrammatic DOOH

  3. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

    Panda Retail collaborates with Spike Media and GoWit to enhance its digital media transformation, connecting brands with shoppers in Saudi Arabia through a robust E-commerce Retail Media platform.

    Oct 8, 2026E-commerceRetail MediaSaudi ArabiaPartnershipDigital Transformation

  4. OpenAI launches visual ads alongside image generation results

    In today's Digest, we discuss OpenAI launching visual ads alongside ChatGPT image generation, Brussels considering a broad corporate levy on big tech, and pubX raising USD$5m as it acquires Compliant.

    Oct 8, 2026Agentic AIAIBig TechChatGPTOpen WebOpenAI

  5. Relevant Digital Appoints Alex Fawcett as VP, Customer Success

    Relevant Digital has appointed Alex Fawcett as VP, Customer Success, enhancing the focus on customer satisfaction as the company expands globally.

    Oct 8, 2026Relevant DigitalCustomer SuccessLeadershipAppointmentsAIDigital Publishers

  6. What Is the Industry Saying About Adland’s Priorities?

    Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

    Oct 8, 2026AIAd TechAdvertisingGovernanceCareer Development

  7. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

    Oct 8, 2026Digital Out-Of-HomeProgrammaticOAAA

  8. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

    Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

    Oct 8, 2026E-commerceRetail MediaDigital TransformationSaudi ArabiaPartnerships

  9. Agencies Need A New Job Description, Not Just New Titles

    The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

    Oct 7, 2026advertising weekAgenciesagentic AIApostraBrian O'KelleyDane KunkelHorizon Mediainmobi

  10. Black Friday Ads Don’t Work Everywhere, Parallel Study Finds Brands Need to Target Viewers in the Right Needs State

    A new study shows many Black Friday ads fail to resonate with viewers, emphasizing the need for targeted content based on customer needs.

    Oct 7, 2026Black FridayAdvertisingDigital TwinsResonance ReportConsumer Insights