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AdTech RadarThe latest in advertising technology

  1. ePrize’s Rewards For Brands: Constant Conversation With Consumers, Plus Data

    The acquisition of sweepstakes content company ePrize by PE firm Catterton Partners highlights the shift in brand advertising and marketing towards mobile and social media for improved customer relationship management.

    Aug 23, 2012acquisitionsCatterton PartnersePrizepromotionssweepstakestolman geffs

  2. Will Consumers Manage Their Data? Enliken Makes The Case

    Enliken aims to give consumers control over how their data is used by allowing them to track their online actions and share that data for charitable donations.

    Aug 20, 2012EnlikenData PrivacyConsumer Data Management

  3. The Battle For Consumer Data

    The battle for consumer data just reached a new, much more feverish pitch as Apple aims to disintermediate publishers from their audiences.

    Feb 18, 2011datadigital advertising

  4. SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit

    Jay Samit, CEO of SVnetwork, discusses the effectiveness of self-selecting social ads versus traditional advertising methods.

    Oct 14, 2010ad networksocial