In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook 2019–2023: China outgrows US; and Realeyes announces funding round.

Local TV buying is still a manual process. Ad tech company Hudson MX wants to change that with a platform launched Tuesday called BuyerAssist, which automates the local TV buying workflow.

Google has introduced five new ad products focused on game developers, four of which leverage machine learning to enhance user acquisition and app advertising.

QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity.

The Media Rating Council releases updated guidelines for digital video measurement, addressing OTT ad impressions for the first time.

Spotify and TGI Fridays partner with Foursquare to enhance real-world consumer behavior measurement through machine learning.

Machine learning is transforming digital advertising but marketers must ensure data accuracy to optimize campaigns effectively.

Less than a month after Procter & Gamble pulled its business from the platform, AudienceScience has ceased operations and gone into receivership.

Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. In the latest episode of AdExchanger Talks, he discusses the agency's continuous optimization approach and its implications for the marketing landscape.

In this episode of AdExchanger Talks, Nate Woodman discusses the future of brand data integrity in media buying and the potential for brands to develop proprietary machine-learning models to enhance performance and data management.