35 results for “Supply” Clear
Opacity by Design: Will Ad Tech and Media Ever Be Transparent?
Paul Evans explores the entrenched opacity in ad tech and media, highlighting systemic issues and the reluctance to embrace transparency.
Industry trendAd TechDisplayMediaMFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. This notable reversal comes from the Association of National Advertisers’ programmatic benchmark report for Q1.
Industry trendAIMFAJulie WeitznerDigest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
Industry trendAd TechAIDSPVIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH has announced a programmatic partnership with Abode Media, aiming to enhance the digital out-of-home advertising landscape in premium residential areas.
Industry trendDOOHMediaPartnershipThe Rise Of Principal Media And The End Of The Agencies As We Knew Them
A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.
Industry trendAgenciesagency holding companiesprincipal mediaWhy Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.
Industry trendad tech take rateAmazon DSPCTVMedia Pulse H2 2025
Media Pulse H2 2025 captures the collective voice of ExchangeWire’s global community - a pulse check on the evolving landscape of media, marketing, and technology.
Industry trendAIAd SpendAd Tech EcosystemUK Marketing Budgets Flat in Q4 2025: IPA Bellwether Report
We explore the findings of the latest IPA Bellwether Report, bringing together insights from industry experts.
Industry trendAd TechAIMarketingVIOOH Partners with Atmosphere TV to Unlock Programmatic Access to Largest Streaming TV Platform for Businesses
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America, and Australia.
Industry trendPartnershipProgrammaticProgrammatic TVRebuilding the Open Internet: Publishers, Platforms & the Fight for Fair Value
The open internet is feeling the impact of declining referrals and shifting discovery patterns as AI changes how audiences find and engage with content. This session from ATS London 2026 looks at how publishers can strengthen their role in omnichannel plans.
Industry trendAIATS LondonCuration