AdTech Radar

35 results for “Retail Media” Clear

1. T-Mobile Brings Its Mobile Data Exclusively To Vistar To Scale Up DOOH Targeting

   T-Mobile Advertising Solutions announces exclusive availability of its mobile data for out-of-home campaigns via Vistar Media, enhancing DOOH ad targeting capabilities using first-party data insights.

   Oct 5, 2026Industry trendBlisHannah Grobmyerin-app ads

2. Apple Takes A Bite Out Of Programmatic

   During our Programmatic IO conference Tuesday, AdExchanger Senior Editor James Hercher got a tip and followed leads, then tapped out a story in the green room and posted it before we closed out the conference. The story? Apple updated iOS, which blocked The Trade Desk from serving ads on Safari, the open web – ironic timing given that Hercher wrote it at a conference about, in part, the growth of an open web.

   Oct 1, 2026Industry trendprogrammaticAppleiOS

3. Shoppers will spend more and buy less this holiday season

   Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.

   Sep 29, 2026Industry trendHoliday ShoppingRetailEcommerce

4. Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

   Infillion has acquired Foursquare to enhance its location data capabilities, aiming to provide a comprehensive omnichannel platform.

   Sep 18, 2026Industry trendad tech acquisitionFoursquareInfillion

5. The Trade Desk's Simone Krakowiak on the Omnichannel Approach

   In this TraderTalk TV episode, Simone Krakowiak, GM business development, advertiser at The Trade Desk, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard to discuss the shift from single-channel to the omnichannel approach.

   Sep 17, 2026Industry trendOmnichannelMarketingTechnology

6. Digest: Walmart Names Yahoo & Magnite as Ad Tech Partners; Meta Reaffirms Oversight Board Funding

   In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

   Jun 1, 2026Industry trendAd TechAIDSP

7. Erstwhile Competition; What We Lose By Gamifying The News

   A critical look at how news publishers are gamifying the news through prediction markets, raising concerns about ethics and audience engagement.

   Apr 21, 2026Industry trendAI adsArtificial IntelligenceChatGPT

8. The Rise Of Principal Media And The End Of The Agencies As We Knew Them

   A look into how agencies are adapting and the challenges they face with principal-based buying practices that are reshaping their relationships with clients.

   Mar 18, 2026Industry trendAgenciesagency holding companiesprincipal media

9. Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead

   CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. Meanwhile, Amazon’s ad business is rapidly outpacing The Trade Desk, highlighting a significant shift in buy-side priorities in the CTV market.

   Mar 4, 2026Industry trendad tech take rateAmazon DSPCTV

10. I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said

    OpenAI's recent announcement about testing ads in ChatGPT has raised questions about their implementation and impact on user experience. As ads begin to roll out, concerns about sensitive topics and the effectiveness of personalized advertising arise.

    Feb 13, 2026Industry trendOpenAIChatGPTadvertising