AdTech Radar

16 results for “Owned” Clear

1. Best Buy Ads Dives Into Programmatic

   Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

   Industry trendBest BuyAd TechRetail Media

2. As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

   The Trade Desk's take rate remains stable at around 20%, even as competitors with lower rates gain traction, particularly in the growing Connected TV advertising market. This article explores the implications of the Trade Desk's pricing strategy amidst increasing pressure from rival DSPs.

   Industry trendAmazon DSPDSP Take ratesPontiac DSP

3. Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

   TV buyers predict streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

   Industry trendalt TV currencyalt TV measurementDanielle DeLauro

4. Big Tech Sanctions Russia Following Ukraine Invasion; Chinese Start-ups Join TikTok's Exit from India

   In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start-ups follow TikTok's exit from India; Apple blocks Kremlin-linked news outlets from the App Store; and Disney secures a deal with Horizon Media.

   Industry trendBig TechSanctionsUkraine Invasion

5. ExchangeWire European Weekly Round-Up 16

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the ad tech sector.

   Industry trendDigital AdvertisingAd TechMarketing Cloud

6. ExchangeWire European Weekly Round-Up

   ExchangeWire rounds up some of the biggest stories in the European digital advertising space.

   Industry trendAdvertisingPublicisOmnicom