AdTech Radar

60 results for “Measurement” Clear

1. Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput

   The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack is evolving its approach to advertising, while beehiiv seeks to expand its tech and marketing offerings with its programmatic ad network.

   Oct 12, 2026Industry trendbehiivJosh GurleyMike Shields

2. AI budgets are growing faster than proof of ROI

   Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.

   Oct 9, 2026Industry trendAIMarketingROI

3. How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout

   Against the backdrop of Advertising Week New York, vendors in the programmatic ecosystem are grappling with the fallout from Apple's iOS 27 update, which blocks key data sources for ad serving and analytics.

   Oct 8, 2026Industry trendAdvertising IDsappleApple Ads

4. What Is the Industry Saying About Adland’s Priorities?

   Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

   Oct 8, 2026Industry trendAIAd TechAdvertising

5. Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia

   Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi and GoWit to enhance its digital media capabilities and accelerate the growth of its E-commerce Retail Media platform.

   Oct 8, 2026Industry trendE-commerceRetail MediaDigital Transformation

6. How The OAAA Is Guiding DOOH Through Its Next Stage Of Programmatic Evolution

   An interview with Patrick Dolan, Chief Operating Officer, OAAA about the growth of Digital Out-Of-Home (DOOH) and the strategies being implemented to enhance programmatic advertising.

   Oct 8, 2026Industry trendagentic AIDOOHIAB

7. Digest: Walmart Connect Brings Shopper Data to Linear TV

   In today's Digest, we discuss Walmart Connect bringing its shopper data to linear TV with Warner Bros. Discovery, Ofcom investigating Meta over Instagram's Instants feature, and Zeta Global agreeing to acquire Digital Audience.

   Oct 7, 2026Industry trendWalmart Connectlinear TVWarner Bros. Discovery

8. Agencies Need A New Job Description, Not Just New Titles

   The competitive landscape for agencies is changing as AI begins to influence the roles and responsibilities within the industry.

   Oct 7, 2026Industry trendadvertising weekAgenciesagentic AI

9. Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification

   Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and consistency for buyers.

   Oct 7, 2026Industry trendRetail MediaAd TechCertification

10. OpenAI adds visuals to ChatGPT ads

    OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.

    Oct 6, 2026Industry trendOpenAIChatGPTAdvertising