AdTech Radar

105 results for “Data” Clear

1. AI Startup Minerva Built An Agentic CDP, But Don’t Call It That

   Jackson Engles, CEO of Minerva, discusses the company's focus on a specialized marketing product powered by consumer data, emphasizing the need for marketers to start with relevant data rather than using general-purpose AI tools.

   Tech trendagentic AIai startupsCDP

2. How Australian Home Lender Lendi Measures The Invisible Work Of AI

   Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.

   Tech trendattributionLendimeasurement

3. C-Centric Launches Cross-Site Agentic Transfer

   C-Centric has launched Cross-Site Agentic Transfer (X-AT), an Agentic AI solution that enables consumers to have conversations and make transactions with a brand’s trained AI agent directly within ads on publisher websites.

   Tech trendAgentic AICross-sitePublisher

4. OpenAI Removes UTM Tracking Parameters from ChatGPT Links

   OpenAI's recent update has led to the omission of UTM tracking parameters from links generated by ChatGPT, potentially skewing web traffic analytics for marketers and SEO professionals.

   Tech trendOpenAIChatGPTWeb Analytics

5. AI won’t kill sales jobs — buyers will

   As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at the table.

   Tech trendB2B marketingMarketing artificial intelligence (AI)

6. Is real-time marketing finally real?

   Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.

   Tech trendreal-time marketingdecision makingmarketing technology

7. Is Real-Time Marketing Really Here?

   For more than a decade, real-time marketing has promised to enable brands to respond to customers instantly. Now, with advancements in decisioning and data architecture, this goal is becoming achievable, though challenges still remain.

   Tech trendreal-time marketingdecisioningAI

8. Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM

   A federal court ordered Google to integrate with Prebid, spurring a proposal to change ad auction dynamics, allowing ad servers to bid into Prebid and seek to weaken Google Ad Manager's dominance.

   Tech trendgooglePrebidad server

9. The benefits of server-side tracking — and what it takes to get them

   Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change.

   Tech trendserver-side trackingdata privacyuser consent

10. AI agents are coming between you and your customers

    Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how.

    Tech trendCustomer experienceEcommerceMarketing artificial intelligence (AI)