AdTech Radar

18 results for “CTV” Clear

1. StackAdapt Brings Campaign Intelligence Into Claude with MCP Server Launch

   StackAdapt, the leading AI advertising and orchestration platform, announces the general availability of its Model Context Protocol (MCP) Server, enabling direct access to campaign intelligence within AI tools like Claude.

   Apr 21, 2026Tech trendCampaignDataProduct Launch

2. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Mar 31, 2026Tech trendAIAdvertisingCampaign

3. The Trade Desk's Paula Bacariza Perez on Identity Graphs & The Graph of Graphs

   In this Trader Talk TV episode, Paula Bacariza Perez discusses identity, identity graphs, and the graph of graphs with ExchangeWire COO Lindsay Rowntree.

   Feb 19, 2026Tech trendDataIdentityMulti-Channel

4. IP Address Match Rates Are a Joke – And It’s No Laughing Matter

   According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. This raises concerns for advertisers who rely on these data linkages to measure results and connect ad spend with real consumers.

   Nov 5, 2025Tech trendCIMMCoalition for Innovative Media MeasurementCTV transparency

5. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Oct 23, 2025Tech trendcomcastprogrammatic linearDentsu

6. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Jun 3, 2025Tech trendagentic AIamazonappnexus

7. How Shutterfly Used A Search-Powered Custom Algorithm To Zoom In On New Customers

   Shutterfly's innovative CTV campaign utilized a search-based custom algorithm to effectively target new customer segments, demonstrating the viability of non-ID-based targeting strategies.

   Apr 28, 2025Tech trendcampaign optimizationCTVShutterfly

8. Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio

   Pandora becomes the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, enhancing addressability for ads and strengthening its programmatic capabilities.

   Jun 17, 2024Tech trendAdsWizzCTVDigital Audio