14 results for “CPM,” Clear
Expedia Has Booked Its Trip To Ad Land
Expedia Group solidifies its role in the retail media revolution by consolidating first-party data across its portfolio and developing a programmatic advertising business, aiming to mirror successful strategies of traditional retail giants.
Industry trendExpediaRetail MediaTravel Media NetworkProtecting Your Ad Budget During Google Display to Demand Gen Migration
With the migration from Google Display campaigns to Demand Gen starting in 2027, advertisers face challenges including budget control, ad placements, and familiar settings. This article outlines key challenges and solutions to effectively manage the transition.
Industry trendGoogle AdsDigital MarketingDemand GenerationGreek And Romanian Publisher Team-Up Project Agora Shows Early Promise
A coalition of online publishers in Greece and Romania, known as Project Agora, launched as an alternative to Google, monetizing millions of impressions in its initial phase.
Industry trendProject AgoraGreeceRomaniaThe Russian Ad Tech Sector and How It Differs from the West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
Industry trendAdvertiserAnalyticsEMEA