AdTech Radar

28 results for “Bid” Clear

1. Google Ads API v26 Launches with Search Lift Measurement and New Campaign Controls

   Google has released version 26 of the Google Ads API, introducing new measurement capabilities and expanded support for Performance Max campaigns, along with updates to campaign management.

   Tech trendGoogle Ads APISearch LiftPerformance Max

2. Google AI Mode and Ads: Everything You Need to Know

   A comprehensive examination of Google's AI Mode features, their implications for PPC specialists, and the importance of understanding distinctions between AI Mode, AI Max, and ad placements.

   Tech trendGoogle AdsAI Mode PPC

3. Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

   Amazon has announced significant updates to its advertising technology at the unBoxed event in San Francisco, introducing AI-powered ad formats aimed at enhancing consumer interaction.

   Tech trendagentic advertisingamazonAmazon ads

4. Silverpush and PubMatic Launch Global Episode-Level Contextual CTV Segments

   Silverpush partners with PubMatic to enable targeted episode-level ad placements on CTV platforms, enhancing contextual advertising.

   Tech trendSilverpushPubMaticContextual Advertising

5. Hyundai Tests Containerized Ad Tech To Drive New Efficiency

   Hyundai collaborates with Chalice AI and OpenX to pilot a containerized ad tech product, enhancing efficiency in programmatic advertising through innovative bidding processes.

   Tech trendChaliceChalice AIcloud infrastructure

6. PubMatic and Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

   Today (31st March, 2026), PubMatic announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. This campaign targets cooking enthusiasts and consumers of responsibly sourced French-produced meat, aiming for a high video completion rate.

   Tech trendAIAdvertisingCampaign

7. Comcast Intros Biddable And Programmatic For Linear TV

   The dream of programmatic linear TV is getting a boost as Comcast Advertising announces availability of its linear TV inventory on a targetable, biddable basis.

   Tech trendcomcastprogrammatic linearDentsu

8. The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

   The Ad Context Protocol (AdCP) aims to establish standard protocols for agentic solutions in advertising. Co-founders include Triton Digital, Yahoo!, and Optable, focusing on enhancing communication between AI advertising agents.

   Tech trendAd Context ProtocolAdCPagentic advertising

9. Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation

   A new contextual curation platform called Classify, backed by industry veterans, aims to innovate contextual and semantic targeting beyond traditional keyword-based approaches.

   Tech trendagentic AIamazonappnexus

10. The Future Of Probabilistic Attribution: What Will Apple Do Next?

    This article explores the challenges and future of probabilistic attribution in the wake of Apple's privacy restrictions and IDFA removal.

    Tech trendAdAttributionKitappleApple Privacy Manifest